North Poll Results

The North Poll is a snapshot of Canadian public opinion on the Arctic and issues related to the Inuit of Canada. It was commissioned by ITK and conducted by Ipsos/Reid. The results were made public on Wednesday November 25, 2009 to highlight the public announcement by national Inuit leader Mary Simon declaring 2010 Year of the Inuit.

Ipsos Reid surveyed over a thousand Canadians from across the country from November 5th to the 7th, 2009. The poll consisted of twenty true/false questions and ten questions about peoples experience and opinions concerning the Arctic and Inuit.

The factum issued by Ipsos Reid states that:

• One in Three (31%) Canadians Score a ‘D’ (18%) or Fail (13%) a simple True or False Quiz About Canada’s Arctic
• Just 16% pass with flying colours (grade of A)
• the national average is 12.7 out of 20 questions correct, Totalling 64% Average (Grade of C)

Highlights of the North Poll

• 65% said they have a fondness for the Arctic
• 74% said they would like to learn more about the Inuit way of life
• 81% know that climate change is affecting Inuit more so than the rest of Canadians
• 75% do not know that Inuit pay taxes
• 63% do not know Inuit are not First Nations

Complete Results

1. Detailed results by age, gender and education

*indicates the correct answer for True/False questions

2. Detailed results by region, household income and household composition

*indicates the correct answer for True/False questions