ITK is currently seeking to fill the following role:
Request for Proposals (RFP): Create detailed promotional plan for Inuit Nunangat Taimannganit
Submission Deadline: September 11, 2019
I. Organizational Background
Inuit Tapiriit Kanatami (ITK) is a federally incorporated registered charitable organization representing and promoting the interests of over 65,000 Inuit in Canada on a wide variety of environmental, social, cultural, and political issues and challenges on the national level. ITK works on behalf of Inuit who live primarily in the four regions of Inuit Nunangat, the Inuit Homeland: Inuvialuit Settlement Region (Northwest Territories), Nunavut, Nunavik (northern Québec), and Nunatsiavut (northern Labrador), as well as Inuit located in urban centres such as Ottawa, Montreal and Edmonton.
ITK represents the rights and interests of Inuit at the national level through a democratic governance structure that represents all Inuit regions. ITK advocates for policies, programs and services that impact the health, social, cultural, political and environmental issues facing Inuit today.
ITK is governed by a Board of Directors that is composed of the following members:
- President, Inuvialuit Regional Corporation (IRC)
- President, Makivik Corporation
- President, Nunavut Tunngavik Inc. (NTI)
- President, Nunatsiavut Government
In addition to voting members, the following non-voting Permanent Participant Representatives also sit on the Board:
- President, Inuit Circumpolar Council (ICC) Canada
- President, Pauktuutit Inuit Women of Canada
- President, National Inuit Youth Council
II. Inuit Nunangat Taimannganit video storytelling project background
In 2017, ITK received funding from the Canadian Heritage fund to create a video compilation of 150 short videos about Inuit connection to the land. The project includes videos in English, French and Inuktut from all four Inuit regions of Inuit Nunangat.
The project will wrap up in 2021, which is also ITK’s 50th anniversary, and promotion of this project will be central to celebrating the 50th anniversary.
III. Scope of Work Requirements
- Create a promotional plan for Inuit Nunangat Taimannganit for 2020 and 2021 including:
- Educational curriculum materials
- How to develop this material, who can develop the material and where it should be shared
- Plans for curriculum development including budgets, FTE or contract requirements, contacts with appropriate school boards and/or educational institutions, timelines etc…
- Educational curriculum materials
- A touring component which includes, at minimum, a tour of the videos through Inuit Nunangat
- Plans for all components of a successful tour including budgets, FTE or contract requirements, timelines, proposed itineraries, venues and contact information for the venues etc…
- Digital promotion strategy and plan
- Identify interested funders to support the promotion of this project
- Potential to extend the contract to implement the plan as prepared
IV. Summary of Request for Proposals
Through this RFP, we are seeking experienced promotions/public relations/communications specialists who can provide a high quality, fully-implementable plans as outlined above for Inuit Nunangat Taimannganiit. We will assess proposals based on the following criteria (please include in your proposal):
- Qualifications of the applicant, including past experience of promotional and communications activities in Inuit Nunangat, and a proven track record developing and implementing promotional plans for complex, large scale public relations projects in Inuit Nunangat with Inuit as the primary audience;
- Project description, outlining a sound, comprehensive approach that covers all tasks outlined in section III (Scope of Work Requirements);
- Achievable milestones, including short windows built into the proposal for review by ITK at key points during the process;
- Budget and budget justification that fit with the project description and milestones, and;
- Experience working in partnership with Inuit organizations.
We anticipate that the work required for this project will start in late September 2019 and are requesting that a final, implementable plan be submitted to ITK by December 9, 2019. The ability to produce high quality work within a compressed timeline is important; ITK will iterate and assist in providing direction for the creation of this plan as needed.
Budget: Up to $20,000 maximum for completion of the tasks outlined above. Value for money will be a key consideration in assessing the proposals.
If you have any questions or need clarification, please contact:
Erin Brandt Filliter, Director, Communications